William Eggleston born 1939 in Memphis, Tennessee is an American documentary photographer. He is most known for being a pioneer in exploring the potential of colour photography. Many of his projects photograph straightforward mundane everyday objects using precise composition and dynamic colours. As well as this, Eggleston still uses a Leica camera with a custom f0.95 Canon lens and detests all things digital.

Out of the many works of William Eggleston I have chosen to analyse the image 'Untitled (Memphis)' from 1970.

This image is an iconic piece featuring a worn tricycle standing alone in a suburban neighbourhood. When we take a closer look at the image we notice all the parts of the image that come into play to create this iconic piece and give it some meaning, or rather the opposite. The message of this image and many others that William has taken, is that there really isn't any message at all. Rather, this image came about because William stumbled upon it, an overlooked normal object. He's almost critiquing the everyday mundane things we see all the time. Technically, I believe William used a deep depth of field as the entire image is in sharp focus right up to the car in the back and the suburban home. I think that it was less necessary for him to use a higher shutter speed as the subject is a still object, however I think he would have used a slightly faster shutter speed as I don't think he shot using a tripod so he would've had to, to avoid blur or any of the image being out of focus. The white balance for this image I would estimate to be around 6500-8000 K as the sky is cloudier and the colours look more cool toned. I don't think that William used a flash, I think that he used the natural light but in post-production maybe increased contrast and the brightness, and possibly more of a blue hue. The viewpoint  of the image is a worms eye point of view, making the tricycle look very large. Compositionally, the tricycle is in the foreground of the image making it the dominant subject as it also takes up the whole frame allowing for it to be the main focus for the eye. The atmosphere created by this composition and colouring is almost melancholic as William m critiques the everyday object that he stumbled upon. My project will be inspired by this work as I want to use colour to the best of my ability to create dynamic and vivid images line William does. I will also experiment with perspective by adjustive the composition and framing of my images to create interesting viewpoints similar to how he does.